Thursday, October 05, 2006

A New PSA Campaign

Some new Public Service Advertisements that combine the best of Hollywood classic films with up to the moment messages regarding the general public good:

Anthony Hopkins in Silence of the Lambs speaks about drinking and driving:

Footage of the star is voiced over with a convincing English lilt as scenes of automotive carnage, white line staggers and clearly plastered drivers are interspersed. Cut to the final montage, voice over announces "Don't Drink and Drive" and Hopkins says "I ate his liver with fava beans and a nice chianti."

Charlton Heston in Soylent Green for food safety:

The importance of washing fruits and vegetables is stressed in scenes of legumes being harvested and thoroughly cleaned. Cut to Heston being crushed in a crowd control truck from the last scene of the film. He is screaming "Soylent Green is people!"

Sigourney Weaver from "Alien 2" takes a stand against workplace harassment:

A typical office setting where an older, obviously powerful executive type is making rude suggestions to a young female who works there as well. They are both well dressed and made up but the upsetting undertone of the scene makes viewers uncomfortable in their homes even. After the tag line, "Harassment is everybody's business enter Ms. Weaver in her cargo handling exoskeleton. She grabs the executive, rends his body in half using the hydraulic power arms of the skeleton and shouts "Keep your hands off her you bitch!"

Roy Schneider in Jaws for Marine Safety:

After 22 seconds of pleasure craft shown sinking, Schneider backs into the wheelhouse and announces "You're gonna need a bigger boat."


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